Archive for November 2019

To give customers something one-of-a-kind that they’ve never seen before – this was the motivational thinking behind HP’s Indigo digital printing technology, which allows the production of pressure sensitive labels (PSL) with expressive designs that make a lasting impact.  Now no two labels need to be printed exactly the same thanks to HP’s SmartStream Designer.…

While the taste of the craft beer may speak of the expertise of its maker, on the crowded retail shelves it’s the label that distinguishes its brand and invites purchase.  Each craft beer is carefully produced with the personal touch of its brewery, and the label needs to reflect this individuality to connect with consumers…