Crafting beer. Crafting labels.

Craft Beer Labels

While the taste of the craft beer may speak of the expertise of its maker, on the crowded retail shelves it’s the label that distinguishes its brand and invites purchase.  Each craft beer is carefully produced with the personal touch of its brewery, and the label needs to reflect this individuality to connect with consumers and build brand recognition. High quality, die-cut pressure sensitive labels with tactile and aesthetic appeal, stand up to this challenge, providing a premium look and feel to match the premium content of the beer inside.

Pressure sensitive technology offers design flexibility whilst allowing for cost-effective production of shorter runs. “As craftsmen of pressure sensitive labels (PSL), we’ve got the balance between form and function down to a science, producing labels that do justice to their design whilst standing up to the bottling, packing, distribution and retail experience,” says Henk Jacobs, General Manager of Lebone Paarl Labels.  “Spotlighting our clients’ brands through the delivery of exceptionally finished PSLs through UV flexo, digital self adhesive and finishing technologies is at the absolute core of what we offer,” he adds. “Our approach is to give every job personal attention, as well as to push the boundaries of technology to raise the bar in label production.”

Building from their solid foundation of production and staff expertise within the Novus Holdings Group, the company’s recent shift in ownership, reflected in the new name Lebone Paarl Labels, allows for a more sharply focused, nimble operation with optimal empowerment ratings, that delivers truly personal service.

“Labels and the labelling process is a highly technical space with many aspects to consider, with the craft beer industry having its own unique set of requirements in terms of performance and compliance,” explains the Lebone Paarl Labels Pre Press Technical Manager, Warren Pietersen. “Embracing the rapid advancements in software and equipment ensures we will continue to reliably deliver exceptional quality pressure sensitive labels with innovative finishes faster and more efficiently to deliver to each client’s own specifications.”

Lebone Paarl Labels’ modern digital and UV flexographic capabilities with inline finishing techniques such as cold/hot foiling, laminating, screening, UV varnishing, variable date and images, die-cutting and embossing, ensure clients’ self-adhesive labels packaging requirements are met and set their products apart.  “If you are looking to truly maximise customer interactivity and irresistible shelf-appeal, craft beer brands can also leverage the capabilities of our HP SmartStream Mosaic and Collage Software to make every label individually unique through creating an infinite number of designs without impacting productivity,” adds Pietersen.

Lebone Paarl Labels offers a wide variety of specialised films, papers, polypropylene and polyethylene in clear, white and metallic formats, as well as sustainability-oriented substrates for all types of label shapes and sizes, specially designed for beverage-label printing.  These accommodate different budgets from more affordable stock to more textured papers for premium finishes that stand up to the ice bucket test.  The Lebone Paarl Labels team works closely with clients through each stage of the sales and production process to provide specialist advice on the best possible substrate, adhesive, ink and print process combination to ensure the label performs exceptionally through the labelling, distribution and retail of products.

“Our philosophy has always been one of building strong partnerships with clients through providing a service that’s flexible, responsive and innovative to ensure every craft beer label is always perfectly presented. The addition of the Sesotho word, Lebone, meaning “spotlight” to our name, reflects our concentrated focus on providing a service that’s flexible, responsive and innovative to ensure their labels are always perfectly presented,“ concludes Jacobs. “This together with our Black Women Owned B-BBEE Level 1 Contributor status allows us to offer a truly value based production solution to the marketplace.”

For more information, visit, or contact Lebone Paarl Labels at +27 21 877 6200 or

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