About Lebone Paarl Labels

"...established as forerunner in South Africa in the delivery of the highest quality, innovative pressure sensitive label solutions."

Our Mission

We are committed to provide our employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Lebone Paarl Labels. Above all, employees will be provided the same concern, respect, and caring attitude within the organisation that they are expected to share externally with every Lebone Paarl Labels Customer.

Our Values


We are committed to deliver and maintain the highest standards.

Ethical Practice

We do the right thing, even when nobody is watching.


We are true to ourselves and others.


We strive for continuous improvement through new ideas and creative thoughts.


We promote informed decision making.


We build meaningful relationships with all stakeholders

Evolving around our clients!

The emergence of Paarl Labels as a separate entity within the Paarl Media Group in 2005 was motivated by the need to build a more specialised operation to meet client’s specific labeling requirements. Substantial investment in both leading edge technology and staff development saw the business established as fore runner in South Africa in the delivery of the highest quality, innovative pressure sensitive label solutions.

Whilst retaining the sound foundation established within the Novus Holdings of clients, stable staff and management expertise, supplier relationships, technology and systems, the recent shift in ownership, reflected in the new name Lebone Paarl Labels, was further driven by the desire to create a more focused, nimble operation with optimal empowerment ratings. We now have the flexibility to deliver a truly personal service built around each client’s requirement, backed by the reliable delivery of pressure sensitive labels of uncompromised quality.

With existing staff and management, premises and equipment remaining in place to ensure service continuity, we continue to proactively drive leading edge quality and innovation to exceed expectations through investing in our people, systems, technology and capacity. This will enhance delivery to our established and valued business partners, whilst offering a more compelling label printing solution to the broader market.

GAPP Awards Winner

The GAPP Awards 2022 Bronze winner
The GAPP Awards 2022 Gold winner
The GAPP Awards 2022 Silver winner

Passionate about labels

Our philosophy has always been one of service. The addition of the Sesotho word, Lebone, meaning “spotlight” to our name, reflects our concentrated focus on building strong partnerships with our customers and suppliers through providing a service that’s flexible, responsive and innovative to ensure your labels are always perfectly presented to spotlight their brands.

Our established client base is built on trust, quality and delivery across the wine, cosmetics, petro-chemical, food, beverage, craft beer, spirits, pharmaceutical, public and other business sectors throughout South Africa.

Our team is made up of highly skilled individuals with vast experience in the labeling industry as well as in management, administration, marketing, project planning and quality control. We are passionate about what we do and offer the perfect blend of creativity and technical knowledge to deliver excellent quality products backed by professional advice.

We look forward to unlocking value for you as your labelling partner!

Lebone Paarl Labels - Empowered to deliver

Lebone Paarl Labels’ Black Women Owned B-BBEE Level 3 Contributor status sharpens our competitive edge in the marketplace, benefiting both clients and suppliers in terms of increasing their own B-BBEE procurement scores.

Unquestionable quality

Embracing the rapid advancements in software and equipment ensures Lebone Paarl Lables can reliably deliver pressure sensitive labels (PSL) of uncompromised quality faster and more efficiently through UV flexo and digital self-adhesive printing technologies. Our clients can be confident that their labels are inspected and approved according to stringent ISO standards for perfect continuity, full brand integrity, functionality.

ISO 9001 certification

Lebone Paarl Labels holds an ISO 9001 certification. This is the international standard for a quality management system. In order to be certified to the ISO 9001 standard, a company must follow the requirements set forth in the ISO 9001 Standard to demonstrate their ability to consistently provide products and services that meet customer and regulatory requirements, and to demonstrate continuous improvement.


FSSC 22000

The Foundation Food Safety System Certification 22000 (FSSC 22000) offers a complete certification Scheme for the auditing and certification of Food Safety Management Systems (FSMS). The issued certificate confirms that the organisation’s food safety management system is in conformance with the Scheme requirements and that they are able to maintain compliance with these requirements.

Mellow Colour

Perfect colour is not negotiable for high quality labels. Our designated Colour Champion focuses on continuous improvement through the measurement and analysis of colour to ensure consistent, accurate colour appearance, conforming to the international ISO 12647 quality standards. We use D50 lighting in colour critical areas for viewing prints and proofs. Our printing equipment and consumables combinations have been optimised to meet the targets and tolerances of the ISO 12647 Specification - plus the demanding grey balance appearance targets of the Mellow Colour Quality Management System.

Mellow Colour